Focusing on a new Career and Ford Canada.

Deb and her Ford F-150

When I started blogging 12 years ago, I couldn’t have imagined how many doors it would open. I never would have guessed it would lead me to creating a network of not simply readers, but an ever growing circle of friends and loved ones. I couldn’t fathom that it would take me on the road to becoming a freelance photographer, where I could grow and share my creative talents. Most of all, I never would have believed this journey would finally land me a career where I would be doing social media for a living; blogging, tweeting and sharing. But here I am, typing on a Macbook Pro in the trenches of agency life doing something as simple as writing a blog post.

Rob and his Ford Escape

It was almost three months ago when I got the call that changed everything. It was a call from Mark McKay asking if I was open to working full time. I had hinted to Mark last summer that a career change was on my mind, but what kind of job that would be was still unclear for me. The only thing I did know was that I needed a change in my life, more stability. What the offer ended up becoming was a full time position working for Sonic Boom, in social media with their client, Ford Canada. I was floored by the offer and totally up for the challenge. I felt truly blessed that Mark and the Sonic Boom team had put their faith in me and my abilities, especially without any agency experience. I quickly learned.

Brianna and her Ford Fiesta

The last couple of months have been a frenzy of work, settling into a 9 to 5, rattling my head around twitter, facebook and a whole slew of other social platforms, not for myself, but for a huge automotive brand. It has been a lot of extra hours. It’s been a trip to Ottawa for the Ottawa-Gatineau International Auto Show. It’s been a lot of training on various third party apps that do a variety of things, from publishing, analytics and monitoring. Most of all it’s been a ton of fun and highly educational. The best part of course is the fact that things are finally taking shape in a way where others can see them. For me, that means taking an active role in the successful launch of the Ford Blog, Ford Canada on Facebook, and Further Proof campaign. Yeah, saying we have been busy is a bit of a understatement, but it’s been a satisfying experience all-around.

The crazy thing is that this is merely the beginning. I’m stoked.

Check out Ford Canada’s 2013 lineup

Last week, I was given an opportunity to check out the Canadian AutoShow at the Toronto Convention Centre. It was my first time at the AutoShow and walking into the convention centre was quite an amazing. Usually when you go to a trade show, you are faced with rows and rows of booths from different companies, but of course being the automotive industry, their wares are a little larger than what would fit in a regular 10 x 10 booth. Needless to say my mind was a little blown by the enormity of the Auto Show spanning across both the North and South Convention Centre floors.

In the past couple of weeks, Ford Canada has been trying to make an impression on the social networks and they kicked it off with a #FordBlue Party at Liberty Grande. It was your usual Brand party, with flowing drinks, delicious food and prizes and other activities for it’s guests, as well as a room full of cars for people to pawn over. You can see my pictures over here.

Then last week, I was asked by Ford to come out to media day at the Autoshow to shoot their cars for their new Flickr stream. It was a super fun experience and it was great getting into the AutoShow and taking pictures without the swarms of people getting in your way. In total, I ended up uploading 461 photos from the Ford and Lincoln areas at the Autoshow. Shooting the cars on the floor and various fun details on the cars. Let’s just say that Ford has a lot of vehicles in their 2013 lineup.

Their big media reveal was their 2013 Ford Fusion. But from chatting with others online, there seemed to be a lot of interest surrounding the 2013 Shelby GT500. Personally though, as much as a sporty car and a compact car are pretty nifty, If I was gonna pick up a new vehicle it would probably be more along the lines of the 2013 Ford Escape. Luckily, after I uploaded all my photos to flickr, some magical elf went into the account and put all the cars into various photo sets, so you too can see take a peak at your favourite Ford models.

Of course, the Autoshow has been running all week and comes to a conclusion this Sunday. We’ve got a pair of tickets for you to check out the Autoshow first had, courtesy of @FordCanada. I’ll be drawing for the tickets tonight at Midnight.


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Ford Blue Party

Last Friday, Ford held a unique event, the #FordBlue at the Liberty Grand which showcased Fords new line up one week before the Canadian AutoShow. Here are some shots from the shindig.
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