It seems that Canon’s been ultra busy over the summer to give us some new products for the coming holiday shopping season. Canon Canada announced yesterday the introduction of the 10.0 megapixel PowerShot SD900 Digital ELPH and the 7.1 megapixel PowerShot SD800 IS and PowerShot SD40 Digital ELPH. I’m uber excited about this announcements for several reasons. Earlier this summer I had my hands on the SD700 IS and it is simply one of the best point and shoots digital cameras I have ever had the pleasure of using. So these upgraded models should prove to be just as good, if not better. It also means that the price of the SD700 IS is coming down, which is also good news.
The brain behind these beauties is DIGIC III, the newest iteration of Canon’s ultra-efficient (and proprietary) image processor. Shared thus far only with Canon’s new flagship PowerShot G7 model – it is the DIGIC III chip that accounts for these cameras’ higher performance levels including faster start up, autofocus and shutter response times; improved maximum processing speed; and of course, enhanced image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.
These camera also come equipped with Canon’s new Face Detection AF/AE technology which allows the camera to detect, lock on and track up to nine human faces in a scene. It will then optimize the focus and exposure to ensure the best possible results for easy picture taking moments.
All three of the cameras will be available in stores in October, just in time for the popular camera line’s tenth anniversary. The 10-megapixel Canon PowerShot SD900 Digital ELPH carries a manufacturer’s suggested list price of $750. The 7.1 megapixels Canon PowerShot SD800 IS Digital ELPH carries a manufacturer’s suggested list price of $675. The 7.1 megapixels SD40 Digital ELPH series offers four new elegant shell tones in Twilight Sepia, a dark rich brown with gold accents; Precious Rose, a blushing pink attention-getter; Noble Blue, a shade worthy of the finest designer navy suit and, the soft yet solid sophistication of Olive Grey and carries a manufacturer’s suggested list price of $500.
My personal bet would be on the SD800 IS. Although if you are fashion conscious, the new tones of the SD40 are pretty hot.
If i were to get another point and shoot, it would probably be another Elph (in black, of course). I liked my old one and got a lot of use out of it.
The SD800 IS is definitely my first choice as well. IS + 28-105mm! OH MY!